If you are a resident of Colorado, the information below applies to you. This policy is a supplement to our Privacy Policy, so you should also review those terms.
Collection, Use, and Disclosure of Personal Information
Categories of Personal Information Gaylord Sales & Leasing Co has collected from or about its guests in the preceding 12 months
- Identifiers (e.g. name, mailing address, email address, phone number, account password, or other contact details information you may provide to us)
- Automotive Sales or Service inquiry information: billing address, shipping address, together with vehicle details (such as VIN, year, make, model, mileage), methods of payment and/or any communications we have received about your purchase
- Payment information (e.g. name, card issuer and card type, credit or debit card number, expiration date, CVV code, and/or billing address)
- Information you provide about a third party (e.g. name, surname, address and contact details of recipient for delivery of goods or services (such as sending a gift or virtual gift card), if different from yours
- Preference information (e.g. your account settings including preferred dealership, your saved vehicles, your owned vehicles, contact channel and types of services/offers that interest you)
- Other voluntary information (e.g. any voluntary information you may provide us in the course of your interactions with us, such as by sending an email through our Website and/or to the addresses indicated in our Website or by calling, emailing, texting, or chatting online with our staff or by responding to surveys or competitions)
- Sensitive personal information (e.g. such as your driver's license number, state identification card; precise geolocation – if you permit us to obtain your precise geolocation; your race, your ethnic origin, and biometric data; combination of email address, financial account, debit card, or credit card with security or access code, password, or other credentials allowing access to your account)
- Internet network and device information (e.g. IP address, internet provider, operating system and browser used, domain names of the computers you use to visit our Website, type of device, such as laptop or smartphone, log files, URIs (Uniform Resource Identifiers) of the resources requested, the time of the request, the method used to submit the request to the server, the size of the file obtained in reply, the numerical status code of the server reply (successful, error, etc.) and other parameters concerning the user's operating system and computer environment, and/or device cookie settings and other device details, such as MAC address)
- Information automatically collected from your browser, including through use of the Facebook or other tracking pixels (when you use our website, some data is automatically transferred from your browser to our server, including your browser type, operating system type or mobile device model, viewed web pages, form submissions, links that are clicked, the keystrokes typed, movement of the mouse or pointer, IP address, mobile device identifier or other unique identifier, sites or apps visited before coming to our Website, the amount of time you spend viewing or using the Website and the pages visited, the number of times you return, or other click-stream or site usage data, and emails we send that you open, forward, or click through to our website)
- General geolocation data (e.g. latitude or longitude)
- Audio, electronic, visual, or similar information (e.g. recording of guest service calls)
- Inferences drawn from any of the above (e.g. preferences, characteristics, and demographic, lifestyle, and purchase intent data to create a profile about a consumer)
- Legal information (e.g. fraud checks or flags raised about your transactions, payment card refusals, suspected crimes, complaints and/or claims)
- Social Media Information (e.g. if you interact with us through a social media service or log in using social media credentials, depending on your social media settings, we may have access to your information from that social network such as your name, email address, age, gender, and location)
Categories of Sources from which Gaylord Sales & Leasing Co has collected Personal Information about guests (for more information, see the “How is personally identifiable information collected section” of Gaylord Sales & Leasing Co’s privacy policy).
- You (e.g. in our dealership or in the course of using www.gaylordleasingco.com, including filling out or submitting forms)
- Our website or app technology’s interaction with your browser or devices
- Data Providers (many of which draw information from publicly available records, phone directories, US postal service records, and other sources)
- Social Media
- Other third parties (e.g. police, crime and fraud prevention agencies, payment card providers, the public, regulators, and your and our professional advisors and representatives)
Business or Commercial purposes for which Gaylord Sales & Leasing Co has collected, used, or shared Personal Information about guests in the preceding 12 months (for more information, see the “How is the collected information used” section of Gaylord Sales & Leasing Co’s privacy policy).
- Performing services, including maintaining or servicing accounts, providing customer service, verifying customer information, processing payments, providing advertising or marketing services, providing analytics services, or providing similar services;
- Auditing related to a current interaction with you and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance;
- Short-term, transient use, including, but not limited to, the contextual customization of ads shown as part of the same interaction;
- Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;
- Debugging to identify and repair errors that impair existing intended functionality;
- Undertaking internal research for technological development and demonstration; and
- Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us.
- Registering you on our website and managing your online account profile
- Subscribing you to our newsletter service
- Improving our website, products and services, customer service, and customer shopping experience
- Ensuring our website and app technology work properly with your device and make sure you can see and use our intended website and apps on the device you are using
- Providing offers that may be of interest to you
- Creating a “session replay” of your visit to our website
- For analytical and demographic purposes
Categories of Third Parties with whom Gaylord Sales & Leasing Co has shared your Personal Information in the preceding 12 months
- Our affiliates
- Our service providers, including our private label card issuer
- Our joint marketing partners
- Social media networks
- Third-party marketing partners
- Government entities, including law enforcement
Your State Privacy Rights
If you are a resident of Colorado (starting July 1, 2023), the law in that state provides you with the following rights with respect to your Personal Information:
Your Colorado Privacy Rights
- The right to confirm whether we process your personal information and access your personal information.
- The right to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing.
- The right to delete personal information we have obtained about you.
- The right to opt out of the processing of your personal information for purposes of targeted advertising, the sale of personal information, and/or profiling in furtherance of decisions that produce legal or similarly significant effects. We treat any request to opt out of the processing of your personal information for purposes of targeted advertising, the sale of personal information, and/or profiling as a request to delete your personal information.
- The right to obtain a copy of personal information we have obtained about you in a portable and, to the extent technically feasible, readily usable format.
- If we deny your request, the right to appeal our decision.
To submit any of the above requests, you may call us at (303) 551-2959 or use the contact form available on our website. When you exercise these rights and submit a request to us, we will verify your identity by asking you to log in to your account if you have one with us. Or if you do not, we may ask for your email address. We may also use a third-party verification provider to verify your identity. We will endeavor to honor such requests unless such a request conflicts with certain lawful exemptions under your state’s consumer privacy law.
The fact that you have elected to exercise these rights will have no adverse effect on the price and quality of our products or services.
To appeal a decision we have made regarding your request, you may call us at (303) 551-2959 or use the contact form available on our website. We will respond to appeals from Colorado residents within 45 days.
Record Retention
We will retain your personal data for as long as needed or permitted in light of the purposes for which it was obtained. The criteria used to determine our retention periods include: (a) the length of time we have an ongoing relationship with our Customers and provide services, (b) whether there is a legal obligation to which we are subject, and (c) whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).
